The design approach for the Runabout 43 gives it a sporty yet classic aesthetic that makes for a fun yachting experience ideal for casual lovers of the sea.
With the design of this brochure I wanted to avoid the elitist or super-luxurious image that can often be found with many yachting identities. Instead opting for a more accessible look that is true to the design philosophy of the boat itself.
One of the first tasks that I embarked upon was an update to the Moonride logo. The client wished to maintain the organisation of the elements but were open to a more modern and professional interpretation of what they had.