Black Star Initiative is one of the many gaming communities that have sprung up and grown over the years by supporters of Chris Roberts long-awaited science fiction space simulator Star Citizen. With a member count reaching 2,000 players, BSI has used the protracted development time of the game to build a community with a strong vision and excellent organisation; creating military-inspired staff groups that oversee every aspect of the community from IT requirements to diplomatic relations with other Star Citizen organisations. In early 2020, I became involved with revitalising their brand identity. Inspired by the level of committment that I saw from their staff members, I wanted to lay the groundwork for an impactful, unique, dynamic and modern brand identity that would support their communication needs moving into the next decade.
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